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July 16 2020
More than 25 years after the appearance of the first banner ad, modern browser restrictions affecting third-party cookies have had a foundation-shaking effect on display advertising. In addition, advertisers now have access to numerous opportunities for marketing across connected channels like Connected TV (CTV).
So, what is the outlook in this post-cookie environment that offers you so many digital variants?
It goes without saying that disruption means innovation, which means that HTML5 digital display ads should embrace the new resurgence in the industry that’s now more focused on effectiveness rather than efficiency.
Below is a look at what’s next for the display ads industry.
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