Personalized display ads

August 11 2020

Progressive Storytelling
This is the concept of only showing certain ads to specific viewers, in a set order, frequency, and continuous narrative. Note that this feature relies on the previous user interaction history with your brand to create focused campaigns.

Using Demographic Targeting
This feature is most effective when used with the first-person data you have or third-person data you have purchased.

Personalized display ads and personalized video ads let marketers use the same product and offer to create individualized messages based on a user’s demographic. The feature can also be used for optimizing landing pages connected to demographics for conformity.

Behavior Prospecting Feature
Marketers use either interest in specific products or research history to create dynamic creatives driven by already analyzed data. In fact, marketers can change just about any object in a banner, including imagery and copy, with behavioral prospecting using a data feed. Doing this helps reduce the requirement to create a hundred versions of a single banner, for example.

Ability to Mirror User Journey
Using user journey data, marketers target their viewers at each stage depending on the layer in the sales funnel where the user is at. Further, viewers are served with different ad variations displaying relevant messages for each stage.