better online experience | Online banner ads

Aside from growing industry efforts to curtail or outright block annoying, low-quality ads, your target audience deserves a seamless online experience. Not only do they directly impact your bottom line, it’s just good manners (and good karma) to treat your current and prospective customers well.

A few tips to keep your viewer’s happy:

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Digital ads should feel native to whatever content or platform your users are perusing. Ads should never be disruptive, intrusive or irrelevant.
Aim to delight your viewer with humor, emotion, high quality visuals and relevant messaging or offers that speak to their needs.
Speak your audience’s language – avoid jargon, legalese or overly stiff copy. Use buzzwords with caution. Include them when and where relevant, but don’t lean too hard on them.
Best practices dictate including a logo on every frame but that isn’t always feasible or supportive of campaign messaging. Choose a design scheme that complements your creative concept.
Building a better online experience often starts with taking a step back and removing your marketer hat. Trade thinking about optimizing and A/B testing for a simple question: what does my audience want?