May 28 2017
DCO is the best practice of creating different versions of one ad to more effectively deliver its marketing message to a certain subset of a targeted audience. If your Custom banners designs requires DCO design, you’ll need to find out about their target profiles and buyer personas. Ascertain what sort of target audiences you need to design for and plan ahead to limit the creative process of designing multiple versions of the same marketing message. This ties in with the most important question above: what is the goal of the ad? Is it intended for direct response campaigns or brand advertising campaigns?